I’ve Uploaded My Youtube Clip. So Now What?
This is a great question. Just like a webpage, relying on your clip coming up in organic searches is just one way of socializing it. Here's a few others:
Three methods of persuasion from 2363 years ago – just as relevant today
By understanding the methods for persuasion, we can see if there are any we're not using effectively.
Why use Video?
Videos in 2019 can be more personal, directed at market sub-segments, or even to individuals. Viewers want to see you're authentic and don't need the special effects. Most of all,
How to write a sales video script (or anything)
Working out what to show and say in a video clip, even just the key message(s) isn't always easy. Like any task, break it into components. Marketing 101 tells us to start with a communications objective. For example, 'to improve the attitude of brand switchers by 10% over the next six months'. Small businesses aren't measuring 'attitude', but writing a purpose of some sort does define why you are making a video.
What does it take to create a great marketing video?
I bragged recently to a past client that I'd bought new camera gear and completed extra training and could make an even better video next time. So he put it to me - what would I do? What does make a great video clip?
Starting a new blog
This is the first of a regular email blog which I will send to people I hope to work with, and interested friends. I aim to provide useful information not