The Challenge As businesses, we need to build trust with clients throughout the process, not just prior to making the sale. We need to let new clients know what to expect
[vc_row][vc_column][vc_column_text]We film lots of interviews, but mostly focused on one person, with the interviewer next to the camera and cut out of the final video. It was a change when a couple of weeks ago we got a brief to record a two person interview, and to recreate this look:
It's often said in video production circles "you can get away with imperfect footage, but not with imperfect sound". Moreover, great sound can add huge production value.
As video content becomes more pervasive online, businesses and their video producers need to be more creative in order to stand out. That doesn't always mean the video itself has to be exceptionally creative, it might just be that it has a different purpose, message, or method of delivery.
What goes on around the edges of your video, ie everything else in the frame that is not the subject in the foreground, says bucket loads about you. In film, documentary or stage production it's called the "mise en scene" - the process of setting the stage.