Tips to make Video Ads Like a Pro
Ever wondered what makes the difference between the clever adverts you see on TV and most small business Youtube #video clips? It's as much the strategy as it is the execution, or the quality of the filming and editing.
Improve Your Explanations – the big issue
In this article I'll review some ideas from the book "The Art of Explanation" by Lee Lefever, using some personal examples. Explaining things to people is something we take for granted every day. When we're with our work colleagues, our tech-talk is fine, but sometimes you have that brain-jarring moment when, for example, a child or simply someone outside your industry asks a question, and you're stumped for words.
