The Challenge As businesses, we need to build trust with clients throughout the process, not just prior to making the sale. We need to let new clients know what to expect
[vc_row][vc_column][vc_column_text]We film lots of interviews, but mostly focused on one person, with the interviewer next to the camera and cut out of the final video. It was a change when a couple of weeks ago we got a brief to record a two person interview, and to recreate this look:
What goes on around the edges of your video, ie everything else in the frame that is not the subject in the foreground, says bucket loads about you. In film, documentary or stage production it's called the "mise en scene" - the process of setting the stage.
Normally before filming a video I have worked out scene-by-scene how a video is going to look by writing a script. It's a plan you can liaise with the client over, so you both know what to expect. In this case study, we didn't have a script. We winged it. This article reviews how that went.