Southpaws is a specialist veterinary surgery which gets clients by referral from other vets. They needed a video to send out to new clients (referred pet owners), to show what to expect. It achieves this, AND it shows the experience and capability they have, giving confidence your pet will be well catered for. This is significantly improving take up rates.
A case study tells a story of how the project developed, the trials, tribulations and most of all, the benefits achieved in the end. We’ll work on a script or plan with you. It can include different stakeholders involved with the project and especially the end-users or clients if possible.
If you speak from the stage, you need to show event organisers and agents that you really deliver the goods, and the subjects you talk on.
Show your expertise and warmth, with a mix of you talking to camera, presenting from the stage and audience reactions.