Three methods of persuasion from 2363 years ago – just as relevant today
By understanding the methods for persuasion, we can see if there are any we're not using effectively.
Why use Video?
Videos in 2019 can be more personal, directed at market sub-segments, or even to individuals. Viewers want to see you're authentic and don't need the special effects. Most of all,
How to write a sales video script (or anything)
Working out what to show and say in a video clip, even just the key message(s) isn't always easy. Like any task, break it into components. Marketing 101 tells us to start with a communications objective. For example, 'to improve the attitude of brand switchers by 10% over the next six months'. Small businesses aren't measuring 'attitude', but writing a purpose of some sort does define why you are making a video.