Being in the business of making videos, I can’t help but notice some trends. Here’s five:
In summary:
1. More businesses are using just social media platforms to advertise, where before they would have used broadcast TV
2. Some are doing lots of different videos for different stages of their prospects life-cycle (their sales funnel)
3. Even TV studios are using small mirror-less cameras
4. Explainer videos which solve a problem perform better than promo video that extol benefits and features.
5. Live video, by adding a sense of short lived occasion and exclusivity, is proving popular.
So if we can help you get your messages through, please call.
Keith
