Start with your business plan'Dream big', turn the dream into a vision, the vision into SMART goals, the goals into strategies and actions. That's how business planning goes, right? Plus some research and analysis to help decide what the priorities should be.
In this update we'll take a peak at the management consulting ANZSIC category in Melbourne, and see how well it's using web marketing videos.
It's cold out there, but what does a video producer do in his spare time? I'm afraid so, I take photo's and videos. Sad I know. Here's and example. A bunch of random shots I'll put under the theme Melbourne in Winter.
A common purpose of business web videos is to help convert website visitors into enquiries and sales. It's not just about getting lots of views. If we can get even a small number of the right target audience, to stay on a website longer than it takes to blink, many of us are doing well. So what are some of the elements that make a web video work, beyond all the cute kittens, or toddlers who bite their brother's fingers.
In this article I'll review some ideas from the book "The Art of Explanation" by Lee Lefever, using some personal examples. Explaining things to people is something we take for granted every day. When we're with our work colleagues, our tech-talk is fine, but sometimes you have that brain-jarring moment when, for example, a child or simply someone outside your industry asks a question, and you're stumped for words.