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Clips That Sell Pty Ltd


17 Wild Cherry Rd, Ormond, Victoria, 3204

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A common purpose of business web videos is to help convert website visitors into enquiries and sales. It's not just about getting lots of views. If we can get even a small number of the right target audience, to stay on a website longer than it takes to blink, many of us are doing well. So what are some of the elements that make a web video work, beyond all the cute kittens, or toddlers who bite their brother's fingers.

In this article I'll review some ideas from the book "The Art of Explanation" by Lee Lefever, using some personal examples. Explaining things to people is something we take for granted every day. When we're with our work colleagues, our tech-talk is fine, but sometimes you have that brain-jarring moment when, for example, a child  or simply someone outside your industry asks a question, and you're stumped for words.


Putting promotional or explainer videos together involves thinking through  the most interesting format in which to present information. Sometimes a promotional video needs to be all voice over, but usually I think it adds interest to  put people in the picture.  Having someone make their case, even if only for  a few seconds, adds a human dimension.  I wrote in the last blog post about the benefit of business owners and staff themselves presenting on camera, as they're the ones needing to build rapport with the viewer. We all like to put a face to a name. But how best to do it?