Marketing Strategy for Professional Services
If you're a small professional services firm and you've spoken with a business coach, you've no doubt considered, or are perhaps on the way to building a business that works
Use the quiet time to build content – 7 suggestions
Its that time of year when not much happens for many of us. With some clear air (business wise). it's a great time to get your creative juices flowing and
Give New Clients Confidence. A video production case study
The Challenge As businesses, we need to build trust with clients throughout the process, not just prior to making the sale. We need to let new clients know what to expect
Match your Communications to your Prospect’s Lifecycle
If you think about how you buy or procure goods or services, it's generally some variation of this process:
Five Trends in Video Production for Businesses
Being in the business of making videos, I can't help but notice some trends. Here's five:
12 Different Types of Business Video
Leading companies are now doing so much more with video marketing. Long gone are the days of just having the corporate video on the Home or About page.
Lighting and setup for a Two Person Interview
[vc_row][vc_column][vc_column_text]We film lots of interviews, but mostly focused on one person, with the interviewer next to the camera and cut out of the final video. It was a change when a couple of weeks ago we got a brief to record a two person interview, and to recreate this look:
Great Sound Design – What difference does it make?
It's often said in video production circles "you can get away with imperfect footage, but not with imperfect sound". Moreover, great sound can add huge production value.
Why Use A Green Screen
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First, What is it?
Filming on green screen is when you film on an evenly lit green backdrop. Then in editing an effect is used to delete all the green pixels and make them transparent.
Business Video Ideas – recent case studies
As video content becomes more pervasive online, businesses and their video producers need to be more creative in order to stand out. That doesn't always mean the video itself has to be exceptionally creative, it might just be that it has a different purpose, message, or method of delivery.