Recently a client wanted a bunch of client testimonial videos, but didn't have the budget for me to go visit and film them all. So instead, they filmed with their Iphone, and I edited, added the intro, outro, nameplate and music. This is how they ended up:
Normally before filming a video I have worked out scene-by-scene how a video is going to look by writing a script. It's a plan you can liaise with the client over, so you both know what to expect. In this case study, we didn't have a script. We winged it. This article reviews how that went.
Have you noticed Youtube clips rank high in Google? And they convert inquiries into clients better, but with 20,000 videos uploaded A DAY, YouTube is a big bucket you can easily get lost in. It’s easy to create great videos, which never get watched.
Your retailer clients are asking for them, competitors are making them. It seems the pressure is on wholesalers to provide product videos, along with all the other marketing collateral even for items you really wouldn't think need explaining.