The Brief
Blue Sky Services is a a commercial cleaning company operating in a competitive and highly regulated market (especially since Covid). Much of their business is won by tendering for it. They needed explainer videos to show their professionalism, awards won and compliance record.
Our Solution
The business owners weren't keen on fronting the camera and weren't used to commissioning videos so we went with a voice over format with lots of great footage filmed at theirs and client premises. Their marketing consultant, Small Chilli Marketing, prepared the scripts with them and generally helped liaise between the client and ourselves. We made a series of videos focussing on key target markets: hospitals, councils and commercial.
Outcome
The videos are working hard 24/7 on their About Us page, and they can include links to them when submitting tenders.
