Its that time of year when not much happens for many of us. With some clear air (business wise). it's a great time to get your creative juices flowing and
Normally before filming a video I have worked out scene-by-scene how a video is going to look by writing a script. It's a plan you can liaise with the client over, so you both know what to expect. In this case study, we didn't have a script. We winged it. This article reviews how that went.
Your retailer clients are asking for them, competitors are making them. It seems the pressure is on wholesalers to provide product videos, along with all the other marketing collateral even for items you really wouldn't think need explaining.
Start with your business plan'Dream big', turn the dream into a vision, the vision into SMART goals, the goals into strategies and actions. That's how business planning goes, right? Plus some research and analysis to help decide what the priorities should be.
With the name “Clips That Sell Pty Ltd”, it pretty important to prove our marketing videos do improve sales. In this article I’ll show you how you might value the benefits versus the costs of having a professional marketing video made.
In this article I'll review some ideas from the book "The Art of Explanation" by Lee Lefever, using some personal examples. Explaining things to people is something we take for granted every day. When we're with our work colleagues, our tech-talk is fine, but sometimes you have that brain-jarring moment when, for example, a child or simply someone outside your industry asks a question, and you're stumped for words.