I want to compare animated sales videos with good-ol' filming with a camera. Let's start with a couple of examples. In the animation corner, we have the motion graphics and more cartoony style animations like this.

 

Putting promotional or explainer videos together involves thinking through  the most interesting format in which to present information. Sometimes a promotional video needs to be all voice over, but usually I think it adds interest to  put people in the picture.  Having someone make their case, even if only for  a few seconds, adds a human dimension.  I wrote in the last blog post about the benefit of business owners and staff themselves presenting on camera, as they're the ones needing to build rapport with the viewer. We all like to put a face to a name. But how best to do it?