In this update we'll take a peak at the management consulting ANZSIC category in Melbourne, and see how well it's using web marketing videos.
Putting promotional or explainer videos together involves thinking through the most interesting format in which to present information. Sometimes a promotional video needs to be all voice over, but usually I think it adds interest to put people in the picture. Having someone make their case, even if only for a few seconds, adds a human dimension. I wrote in the last blog post about the benefit of business owners and staff themselves presenting on camera, as they're the ones needing to build rapport with the viewer. We all like to put a face to a name. But how best to do it?