The Challenge As businesses, we need to build trust with clients throughout the process, not just prior to making the sale. We need to let new clients know what to expect
As video content becomes more pervasive online, businesses and their video producers need to be more creative in order to stand out. That doesn't always mean the video itself has to be exceptionally creative, it might just be that it has a different purpose, message, or method of delivery.
What goes on around the edges of your video, ie everything else in the frame that is not the subject in the foreground, says bucket loads about you. In film, documentary or stage production it's called the "mise en scene" - the process of setting the stage.
[vc_row][vc_column][vc_column_text]Action Victoria is a group of professional business coaches that has the goal of giving business owners a great deal more success in their business while also giving time back to their lives.
We had a ton of fun filming the Gran Fondo bike race, starting from Lorne for Wiggle last week-end. After-all, how often do you get to ride your motorbike on the wrong side of the road, overtaking the police and in some of the most beautiful country.
Normally before filming a video I have worked out scene-by-scene how a video is going to look by writing a script. It's a plan you can liaise with the client over, so you both know what to expect. In this case study, we didn't have a script. We winged it. This article reviews how that went.