A common purpose of business web videos is to help convert website visitors into enquiries and sales. It's not just about getting lots of views. If we can get even a small number of the right target audience, to stay on a website longer than it takes to blink, many of us are doing well. So what are some of the elements that make a web video work, beyond all the cute kittens, or toddlers who bite their brother's fingers.

Location Marketing Web Video Case Study

How does a rural shire attract residents to its towns?  With the same suite of marketing activities that anyone else would use, especially web videos,since they're so effective.  Clips-That-Sell recently made these, with support from Smack Creative.

I bragged recently to a past client that I'd bought new camera gear and completed extra training and could make an even better video next time.  So he put it to me - what would I do?  What does make a great video clip?