The Project Goal: To give a flavour of the scale and purpose of this expo, for the construction sector
Client: Oliver Kinross Events
Industry: Event managment, property and construction
The Challenge: Showing the energy and vibe of an expo
Oliver Kinross organise these construction and property expos in many locations: London, Sydney, Hong Kong. This was the first one for Melbourne. It's a big show at the Melbourne Convention and Exhibition Centre (MCEC) with a decent marketing budget. The client has plans to grow the expo year on year, so it's important to show the value participants got, as well as the overall energy.
The Solution: A fast paced edit to an upbeat music track
Clips That Sell partnered with Oliver Kinross to capture the many activities: presentations, stands and networking. There was a lot going on, often all at once, so we had to schedule where to be, minute by minute.
From this footage we made the highlights clip you see here. We also provided the voluminous amounts of raw footage to the client, so they could make various shorts for social media in the lead up to next year's event.
Our Video Production Process:
- Online meetings with the client and on site, to understand the scope and their needs
- Filming of the various activities at the expo. This included getting many "vox-pop" style interviews with select speakers, exhibitors, attendees.
- Editing to create the highlights video you see here. We allow for two rounds of review, so at the client's request we changed to this music track, sped up the pace of cuts, and increased colour and saturation, whilst showing all the main activities.
The Result: A track record to show off next year
The final highlights clip will be used heavily by the client to show prospective exhibitors, attendees and speakers, the scale and character of the event next year. This video does it far better than any amount of photos or text description. It shows the fun vibe and energy, so propsects will want to be involved in future.
Conclusion
Clips That Sell's event highlights clips are a great way to show the vibe, energy and value of an event. Videos are a great way to leverage all the effort which goes into creating an expo or event of any sort.
If you have an event to promote, contact us to discuss how video can help you achieve your business goals!
