BUILD TRUST THAT YOU’ll DELIVER

As the name suggests, an “explainer video” explains a product, service, therapy or treatment. It helps potential customers understand quickly how it works, what it does and the benefits. Sometimes the videos starts with the prospective client’s problem before showing your solution.

Even if you don’t need the extra business right now, an explainer video can help attract the right clients. It saves you time having to explain it. And when clients come in, they’re prepared and know what to expect.

Check out our Explainer Videos package here.

Depending on the complexity and number of videos, most projects are completed in under a month, including planning, filming, editing. There may be a few days going back and forth on pre-production or scripting, filming may take half a day or a day. We’ll usually have a first draft video back to you within a week of filming. Subsequent rounds of changes will be made in a couple of days of your feedback.

If we’re making multiple videos we will write shot lists and batch like scenes/ locations together and film them at the same time to keep costs down.

The first step is deciding what the videos could realistically be worth to your business.

For example, if a video could help win one additional client, improve staff recruitment, reduce sales meetings, or help explain a complex service more effectively, it may justify a much larger investment than simply looking at the production cost alone. The budget should be considered in relation to the potential return and the difference the videos could make to your organisation.

There are also several ways to keep costs down.

Good planning and preparation before filming can significantly reduce production time. Helping with logistics such as organising locations, scheduling interview participants, obtaining permissions and ensuring key staff are available on the day can make the filming process much more efficient.

You may also be able to save money by:

• Using your own staff rather than professional actors where appropriate.
• Combining multiple videos into a single filming day.
• Providing existing photos, graphics or footage that can be incorporated.
• Having scripts, key messages and interview topics prepared in advance.
• Consolidating feedback into one round of amendment requests rather than sending multiple small changes.

Often the most cost-effective approach is to think about creating several pieces of content from one project. For example, a single filming day may provide material for a website video, social media clips, customer testimonials and recruitment content.

If budget is a concern, simply let us know at the beginning of the project. We can usually suggest ways to simplify the production process and maximise the value you receive from the investment.

These tips can apply to all the services, (packages) we provide.

For some types of video, you may not need to appear in front of the camera at all. We sometimes use voice over or actors or other people involved in the business.

Second, you may only need to appear for a few seconds or say a very few words. With our coaching, short takes are easier.

Third, we know how to help you relax, enjoy and to be a little more animated and to give your best performance. We can use a teleprompter to save remembering lines, and we’ll coach you on how to still look natural. Some practice beforehand does help.

It true that most of us don’t like seeing or hearing ourselves in videos. Yet every day everyone around us sees and hears us. Video as a medium is here to stay and is probably worth getting used to if you’re in business.

Tips for presenting naturally on camera

Yes. We can help as much or as little as you need.

Some clients prefer to prepare a first draft themselves, while others would rather we develop the script or interview questions for them. Usually, the best approach is a collaboration – you know your business and subject matter best, while we understand how to communicate ideas effectively in a video format.

When planning scripts and interview questions, we typically consider:

• Who is the audience?
• What problem are we trying to solve?
• What is the key message?
• What are the main benefits we should communicate?
• How and where will the video be used?

For interview-based videos such as testimonials and case studies, we can also prepare interview questions and guide participants during filming so they feel comfortable and know what to say.

Many clients are initially concerned about scripting, but with a little planning the process is usually much easier than expected.

If you’d prefer, we can simply discuss your objectives and prepare a first draft for you. Simply use this form. We can give you a ring and write the script.

Check out the blog post about the merrits of looking straight at the camera, versus an ‘off camera’ interview style

The best evidence is to view the videos and read the testimonials on the Case Studies page. We have planned, filmed and edited all these projects. Also find out more about us here.

For filming we mainly use Sony cinema line cameras like the A7siii, FX30 and Z190. We bring all necessary lighting, tripods, gimbal, drone and high quality sound recording equipment – lapel radio mics and shotgun mics.  We can also create complex animations and animated graphics.

We have experience scripting, filming and editing a broad range of commercial and not-for-profit projects.  Some examples include:

• Project case study interviews for Hume City Council, similarly for Federation University programs
• Editing for the payment platform, Stripe
• Client testimonial videos for a kitchen / bathroom install business
• Demonstration videos for Daytek – manufacturer of clotheslines
• Investment attraction videos for Brimbank City Council and separately, Hume City Council
• Videos for Western Water explaining how they deliver water, sewer and recycled water.
• 7 investment attraction videos for Wyndham City Council
• Four township videos for Mitchell Shire Council to attract residents.
• Eight product videos for Sitro Group, owners of the Gasmate brand among others
• A series of eight short cooking shows for WeCook4U.
• Short video blog style interviews to camera for Search Engine Optimisation company ROI
• A number of advertising ‘explainer videos’ for a new company, Pickawall, which makes customised removable wall paper
• A series of six documentary style interviews with leading environmental sustainability experts and permaculturalists
• Filming speaking engagements to large audiences by professional public speakers (AP Marketing and Kovess International).
• Filming testimonial videos for a pharmacy purchasing group under a tight filming schedule.
• Many others such as recruitment videos, clips for local clubs, a solar power installer, a cerebral palsy service provider, metal art work, skylights, pizza ovens, furniture, Fitness coach.
• We also often team up with other video production, photography and events companies across Australia.

We understand how best to communicate complex information about products and services.  We have qualifications and experience in marketing, project management, film and documentary production.

Because we provide a personal, end-to-end video production service (scripting, filming and editing) PLUS strong marketing expertise and advice to get your videos seen by the right people. All at a more affordable price point

Being lean enables Clips That Sell to be fast and flexible. We can be filming on location quickly and have a clip edited that day, also saving you costs.  Moreover, I (Keith) love making marketing videos and I try to make the experience fun. You’ll just be dealing with me, and I’ve made thousands of videos over the last decade plus.