Planning and scripting
First, we need to understand what you want:
• What do you want to communicate, who to, why?
• What are your customers motivations?
• Where and who do you want to film?
• Have you done anything similar previously?
• How will the videos be distributed?
• Do you have similar example videos you have seen and like?
• What is the budget and timeframe?
The answers to these questions will help us recommend a pragmatic way to make the videos. Should they be based on interviews, talking direct to camera, narration, use an expert presenter, text, animation? Does the final purpose and budget mean high production standards are warranted, or not.
The outcome from this phase is a plan of action, a script and/or shot list.
Filming and creating content
Plan in hand we move to execution. With many projects it just involves scheduling a date to shoot. In more complex jobs, there may be locations and actors to arrange, props, permissions, subcontractors.
The most common locations are our studio, at your premises, your client’s premises. Occasionally we will hire a studio or office, eg co-working facilities.
There are other ‘assets’ or content that may need to be created or gathered at this point. Cartoons, motion-graphics, intro-stings, stock footage, old photos, voice recordings. Basically all the pieces of the puzzle to make the final video.
We will need your logo and style guide at this point.
The outcome off this phase is to have all assets (the raw material) created and organised in our project folder.
“Def’n Edit (verb): prepare for publication by correcting, condensing, or otherwise modifying it. Choose material for (a film or radio or television programme) and arrange it to form a coherent whole.”
With all raw material in hand we will build up the videos. It starts with a ‘rough cut’ which is then refined, and refined again. It is fleshed out with B roll (cover footage), music, titles, motion graphics as per the script or plan to create the story. Getting the pacing right is part of the magic to ensure it’s engaging. We often cut to the beat of the music track. There’s a lot to juggle.
We will send you a draft to review, via a website called Screenlight. This app allows you to leave notes at the correct time in the video, so all comments are in the one place. It’s sometimes handy to discuss the first draft on Zoom.
We will output a final video for you to download the ‘Master’ from the same Screenlight website. Once you have that video file you can upload it to where-ever it needs to go.
Video Output Formats
Most of the videos we make are destined for the internet and a high definition .mp4 format is more than sufficient. If you need a 4k output, be sure to let us know before filming.
We keep the raw footage and all files for a period of at least six months should any changes be needed.