ENGAGING DEMONSTRATION VIDEOS

Absolutely. In many cases, one day of filming can produce a range of content.

For example, a single filming day may provide:

• A main video for your website.
• Short social media videos.
• Customer testimonial videos.
• Recruitment content.
• Photographs and behind-the-scenes material.

By planning ahead and capturing a variety of interviews and supporting footage, it is often possible to create content that can be used for months or even years.

Creating multiple videos from one shoot is one of the most cost-effective ways to maximise the value of your investment in video production.

Absolutely. In many cases, videos created for your website, events or presentations can also be edited into shorter versions for social media.

For example, a longer video may be repurposed into:

• Short LinkedIn, Facebook, Instagram or TikTok videos.
• Customer testimonial snippets.
• Short promotional clips highlighting key messages.
• Behind-the-scenes content.

Repurposing content is often one of the most cost-effective ways to maximise the value of your investment in video production, as it allows you to create a library of content from a single filming project.

When planning a project, we will discuss all the possible ways the footage could be used and ensure the right material is captured to suit different platforms and formats.

Yes. We can help as much or as little as you need.

Some clients prefer to prepare a first draft themselves, while others would rather we develop the script or interview questions for them. Usually, the best approach is a collaboration – you know your business and subject matter best, while we understand how to communicate ideas effectively in a video format.

When planning scripts and interview questions, we typically consider:

• Who is the audience?
• What problem are we trying to solve?
• What is the key message?
• What are the main benefits we should communicate?
• How and where will the video be used?

For interview-based videos such as testimonials and case studies, we can also prepare interview questions and guide participants during filming so they feel comfortable and know what to say.

Many clients are initially concerned about scripting, but with a little planning the process is usually much easier than expected.

If you’d prefer, we can simply discuss your objectives and prepare a first draft for you. Simply use this form. We can give you a ring and write the script.

Check out the blog post about the merrits of looking straight at the camera, versus an ‘off camera’ interview style

There is no single ideal length for a corporate video. The right duration depends on the audience, the purpose of the video and where it will be viewed.

As a general guide:

• Social media videos are often between 15 seconds and 2 minutes.
• Website videos, such as Explainer Videos are commonly between 1 and 3 minutes.
• Training, demonstration and conference videos can be considerably longer.

Rather than aiming for a specific length, we recommend making the video long enough to communicate the message effectively, while keeping it engaging and focused on the audience’s needs.

Where and how you distribute your videos can have a significant impact on how they should be planned and produced.

Some common places to use videos include:

• Your website home page, service pages or About page.
• Social media advertising on LinkedIn, Facebook, Instagram or TikTok.
• Organic social media posts.
• Reception screens and trade show displays.
• YouTube, Vimeo or Wistia, including links used in emails and proposals.
• Presentations at conferences and events.
• Internal training and recruitment.
• Cinema advertising or broadcast television.

Before making the videos, it is important to think about how they will reach your target audience and what will encourage people to watch.

Questions we may consider include:

• What will capture attention in the opening few seconds?
• What information is most important to the audience?
• What are competitors doing, and how can we differentiate your videos?
• Should the video tell a story, demonstrate a product, explain a complex idea or simply build trust?
• Does the video need sound, captions or graphics to work effectively on different platforms?

Different platforms often require different approaches. For example, a video on your website may allow more time to explain a complex topic, whereas a social media advertisement may need to communicate its message within the first few seconds.

It’s also worth considering whether one filming day can produce multiple pieces of content. A longer video for your website may also provide shorter social media clips, recruitment videos or customer testimonial snippets.

At Clips That Sell, we work through these questions during the planning phase to ensure your videos are designed not only to look professional, but also to work effectively wherever they are distributed.