VIDEO PRODUCTION FOR MELBOURNE BUSINESSES

Depending on the complexity and number of videos, most projects are completed in about a month, including planning, filming, editing. There may be a few days going back and forth on pre-production or scripting, filming may take half a day or a day. We’ll usually have a first draft video back to you within a week of filming. Subsequent rounds of changes will be made in a couple of days of your feedback.

If we’re making multiple videos we will write shot lists and batch like scenes/ locations together and film them at the same time to keep costs down.

We do need to be mindful of people’s privacy. It’s a natural curtessy that we have permission to display people. Here’s some options:

• Put signs up at events and make an announcement at the start, giving folk an option to move to a spot where we know not to film.
• Get signed consent forms, we can help provide these
• Use staff, actors or friends to simulate customers or other participants
• Even when using staff, we’ll often recommend getting a signed consent, in case they leave soon after filming.

It’s generally considered acceptable if you’re in a public place and there are other people around but not featuring.

I’m not satisfied until you are.  If  the final video isn’t something to be proud of to promote your business, we will work something else out, such as re-shoot footage or change the script.

If you recognize videos can help attract the right clients and save time in other ways, make an estimate of the improved business revenue or time saved and you’ll see the return on investment from making videos.

You can alternatively make the videos yourself. But again, estimate the time you’ll take in planning, filming, editing, and re-editing and the cost of gear. And then, will they even look good? At Clips That Sell we have the professional cine cameras, lights, mics, tripods, gimbals, editing software and skills to save you the hassle. We have lots of experience directing and advising.

We plan the video production to be as efficient as possible whilst also achieving the desired outcome. For example minimising filming locations, scheduling and grouping like scenes.

For some types of video, you may not need to appear in front of the camera at all. We sometimes use voice over or actors or other people involved in the business.

Second, you may only need to appear for a few seconds or say a very few words. With our coaching, short takes are easier.

Third, we know how to help you relax, enjoy and to be a little more animated and to give your best performance. We can use a teleprompter to save remembering lines, and we’ll coach you on how to still look natural. Some practice beforehand does help.

It true that most of us don’t like seeing or hearing ourselves in videos. Yet every day everyone around us sees and hears us. Video as a medium is here to stay and is probably worth getting used to if you’re in business.

You’ll see price ranges for each of our most common packages, on the relevant package landing page.

A lot goes into making a video properly. Planning, scripts, organising the logistics, locations, setup and filming time, gear, people, editing and so on. Generally speaking a basic video starts at around the $1000 mark. We will also just do filming or editing separately on a half day basis if that suits you better.

You can estimate if the cost of making videos is worthwhile as follows:

1. Estimate the likely extra revenue which could be earned from the promotion campaign
2. Estimate the costs saved by you not having to spend time and buy gear doing it. Plus the final outcome (videos) will be better using a professional who does it all the time.

Contact us for a no obligation quote.

The video production process is split into three essential phases which scale up or down according to the project:

1. Pre-production. This includes planning the videos, organising locations, talent, writing scripts, shot lists.
2. Production. Filming, creating other assets like motion graphics, animations, finding stock footage and music.
3. Post-production. This is the editing phase. Assembling all the assets in the editing software to tell the story as it was planned. Adding the Broll (cover footage), graphics, titles, end screen and music. Usually we include two rounds of review for the client.

There’s more details on this page.

The best evidence is to view the videos and read the testimonials on the Examples page.

For filming we mainly use Sony cinema line cameras like the A7siii, FX30 and Z190. We bring all necessary lighting, tripods, gimbal, drone and high quality sound recording equipment – lapel radio mics and shotgun mics.  We can also create complex animations and animated graphics.

We have experience scripting, filming and editing a broad range of commercial and not-for-profit projects.  Some examples include:

• Project case study interviews for Hume City Council, similarly for Federation University programs
• Editing for the payment platform, Stripe
• Client testimonial videos for a kitchen / bathroom install business
• Demonstration videos for Daytek – manufacturer of clotheslines
• Investment attraction videos for Brimbank City Council and separately, Hume City Council
• Videos for Western Water explaining how they deliver water, sewer and recycled water.
• 7 investment attraction videos for Wyndham City Council
• Four township videos for Mitchell Shire Council to attract residents.
• Eight product videos for Sitro Group, owners of the Gasmate brand among others
• A series of eight short cooking shows for WeCook4U.
• Short video blog style interviews to camera for Search Engine Optimisation company ROI
• A number of advertising ‘explainer videos’ for a new company, Pickawall, which makes customised removable wall paper
• A series of six documentary style interviews with leading environmental sustainability experts and permaculturalists
• Filming speaking engagements to large audiences by professional public speakers (AP Marketing and Kovess International).
• Filming testimonial videos for a pharmacy purchasing group under a tight filming schedule.
• Many others such as recruitment videos, clips for local clubs, a solar power installer, a cerebral palsy service provider, metal art work, skylights, pizza ovens, furniture, Fitness coach.
• We also often team up with other video production, photography and events companies across Australia.

We understand how best to communicate complex information about products and services.  We have qualifications and experience in marketing, project management, film and documentary production.

We think of using videos for marketing purposes, but there are other communications challenges within a business. Sometimes recruiting, retaining and training talent is more important.

We’ve made videos with business owners explaining their approach and philosophy that drives the culture of the place. This is backed up with short vox-pop style chats with staff. Cover footage shows the workplace and facilities. For example, do they go home on time, what benefits do they get, and do they all get on well.

Get ahead of competitors. If you work out the costs of recruitment and and staff retention, these clips can have a massive ROI.

Because we provide a personal, end-to-end video production service (scripting, filming and editing) PLUS strong marketing expertise and advice to get your videos seen by the right people. All at a more affordable price point

Being lean enables Clips That Sell to be fast and flexible. We can be filming on location quickly and have a clip edited that day, also saving you costs.  Moreover, I (Keith) love making marketing videos and I try to make the experience fun. You’ll just be dealing with me, and I’ve made thousands of videos over the last decade plus.

As the name suggests, an “explainer video” explains a product, service, therapy or treatment. It helps potential customers understand quickly how it works, what it does and the benefits. Sometimes the videos starts with the prospective client’s problem before showing your solution.

Even if you don’t need the extra business right now, an explainer video can help attract the right clients. It saves you time having to explain it. And when clients come in, they’re prepared and know what to expect.

If you make an inquiry with us, be it an email, phone call, text message; we’ll get back to you in a matter of hours, maybe a day at most, to talk through what you’re seeking to achieve. We’ll discuss ways best to make the video to acheive those goals and meet a budget expectation if you have one. It really is easier with a two way conversation.

After that call or meeting, we’ll send a proposal or quote. It will have a link to How We Like to Work (or Terms and Conditions)

Once you accept that quote or proposal by email, the ball starts rolling. We’ll liaise with you to start planning, scripting, organising, filming and editing. Most videos take somewhere between a week and a month to finish.