Corporate videos which explain complex ideas

The best return from video production usually comes from good planning rather than simply spending more money.

Before filming, it’s important to consider:

• What business problem are we trying to solve?
• Who is the target audience?
• Where will the videos be distributed?
• How will success be measured?

You can often increase the return on your investment by:

• Creating multiple videos from one filming day.
• Repurposing videos for social media, websites and presentations.
• Producing content that can be used for several years.
• Focusing on topics that answer common customer questions and build trust.

In many cases, a well-planned video that is seen by the right audience will deliver far greater value than a more expensive video with no clear purpose or distribution plan.

At Clips That Sell, we spend time in the planning phase understanding your objectives and recommending the most effective approach to help maximise the return on your investment. We understand you need to keep to a budget.

Depending on the complexity and number of videos, most projects are completed in under a month, including planning, filming, editing. There may be a few days going back and forth on pre-production or scripting, filming may take half a day or a day. We’ll usually have a first draft video back to you within a week of filming. Subsequent rounds of changes will be made in a couple of days of your feedback.

If we’re making multiple videos we will write shot lists and batch like scenes/ locations together and film them at the same time to keep costs down.

We do need to be mindful of people’s privacy. It’s a natural curtessy that we have permission to display people. Here’s some options:

• Put signs up at events and make an announcement at the start, giving folk an option to move to a spot where we know not to film.
• Get signed consent forms, we can help provide these
• Use staff, actors or friends to simulate customers or other participants
• Even when using staff, we’ll often recommend getting a signed consent, in case they leave soon after filming.

It’s generally considered acceptable if you’re in a public place and there are other people around but not featuring.

If you’re in the healthcare sector, check out the example videos on this page.

Our aim is to make the video production process straightforward, enjoyable and as hassle-free as possible.

From the outset, we’ll spend time understanding what you are trying to achieve, who the audience is and how the videos will be used. We can help with ideas, scripting, interview questions and planning to ensure everyone feels prepared before filming begins.

During filming, we work efficiently and aim to create a relaxed atmosphere, particularly for people who may not be comfortable on camera. Most clients tell us afterwards that the filming process was much easier and more enjoyable than they expected.

Throughout the project, you can expect:

• Clear communication and responsiveness.
• Guidance and advice based on many years of marketing and video production experience.
• Professional filming with high-quality equipment.
• Flexibility and practical solutions if plans change.
• Review opportunities before final delivery.
• Fast turnaround times where required.

Because Clips That Sell is a small and lean business, you’ll deal directly with me (Keith) throughout the project rather than being passed between different staff members. This means decisions can be made quickly and communication is usually simpler.

Ultimately, our goal is not simply to produce attractive videos, but to create videos that help your organisation explain complex ideas, build trust and achieve meaningful business outcomes.

The first step is deciding what the videos could realistically be worth to your business.

For example, if a video could help win one additional client, improve staff recruitment, reduce sales meetings, or help explain a complex service more effectively, it may justify a much larger investment than simply looking at the production cost alone. The budget should be considered in relation to the potential return and the difference the videos could make to your organisation.

There are also several ways to keep costs down.

Good planning and preparation before filming can significantly reduce production time. Helping with logistics such as organising locations, scheduling interview participants, obtaining permissions and ensuring key staff are available on the day can make the filming process much more efficient.

You may also be able to save money by:

• Using your own staff rather than professional actors where appropriate.
• Combining multiple videos into a single filming day.
• Providing existing photos, graphics or footage that can be incorporated.
• Having scripts, key messages and interview topics prepared in advance.
• Consolidating feedback into one round of amendment requests rather than sending multiple small changes.

Often the most cost-effective approach is to think about creating several pieces of content from one project. For example, a single filming day may provide material for a website video, social media clips, customer testimonials and recruitment content.

If budget is a concern, simply let us know at the beginning of the project. We can usually suggest ways to simplify the production process and maximise the value you receive from the investment.

These tips can apply to all the services, (packages) we provide.

For some types of video, you may not need to appear in front of the camera at all. We sometimes use voice over or actors or other people involved in the business.

Second, you may only need to appear for a few seconds or say a very few words. With our coaching, short takes are easier.

Third, we know how to help you relax, enjoy and to be a little more animated and to give your best performance. We can use a teleprompter to save remembering lines, and we’ll coach you on how to still look natural. Some practice beforehand does help.

It true that most of us don’t like seeing or hearing ourselves in videos. Yet every day everyone around us sees and hears us. Video as a medium is here to stay and is probably worth getting used to if you’re in business.

Tips for presenting naturally on camera

You’ll see price ranges for each of our most common services, listed here, on the relevant landing page.

A lot goes into producing an effective video. This includes planning, scripting, organising logistics and locations, filming, equipment, editing, graphics, music and revisions.

As a general guide, a basic video project typically starts from around $1,500 plus GST, although costs can vary considerably depending on the complexity of the project, the number of filming days required and the final deliverables. We can also provide filming or editing services separately on a half-day basis if that better suits your requirements.

When considering whether video production is worthwhile, it can be helpful to think about:

• The additional revenue the videos may help generate through increased enquiries, sales or conversions.
• The time and costs saved by having an experienced professional manage the production process.
• The improved quality and effectiveness of videos produced by specialists who create this type of content every day.

For many organisations, a single new client, employee or project generated as a result of the videos can more than justify the investment.

We’re always happy to discuss your objectives and provide a no-obligation quote and recommendations on the most cost-effective approach.

Contact us for a no obligation quote.

The best evidence is to view the videos and read the testimonials on the Case Studies page. We have planned, filmed and edited all these projects. Also find out more about us here.

For filming we mainly use Sony cinema line cameras like the A7siii, FX30 and Z190. We bring all necessary lighting, tripods, gimbal, drone and high quality sound recording equipment – lapel radio mics and shotgun mics.  We can also create complex animations and animated graphics.

We have experience scripting, filming and editing a broad range of commercial and not-for-profit projects.  Some examples include:

• Project case study interviews for Hume City Council, similarly for Federation University programs
• Editing for the payment platform, Stripe
• Client testimonial videos for a kitchen / bathroom install business
• Demonstration videos for Daytek – manufacturer of clotheslines
• Investment attraction videos for Brimbank City Council and separately, Hume City Council
• Videos for Western Water explaining how they deliver water, sewer and recycled water.
• 7 investment attraction videos for Wyndham City Council
• Four township videos for Mitchell Shire Council to attract residents.
• Eight product videos for Sitro Group, owners of the Gasmate brand among others
• A series of eight short cooking shows for WeCook4U.
• Short video blog style interviews to camera for Search Engine Optimisation company ROI
• A number of advertising ‘explainer videos’ for a new company, Pickawall, which makes customised removable wall paper
• A series of six documentary style interviews with leading environmental sustainability experts and permaculturalists
• Filming speaking engagements to large audiences by professional public speakers (AP Marketing and Kovess International).
• Filming testimonial videos for a pharmacy purchasing group under a tight filming schedule.
• Many others such as recruitment videos, clips for local clubs, a solar power installer, a cerebral palsy service provider, metal art work, skylights, pizza ovens, furniture, Fitness coach.
• We also often team up with other video production, photography and events companies across Australia.

We understand how best to communicate complex information about products and services.  We have qualifications and experience in marketing, project management, film and documentary production.

We think of using videos for marketing purposes, but there are other communications challenges within a business. Sometimes recruiting, retaining and training talent is more important.

We’ve made videos with business owners explaining their approach and philosophy that drives the culture of the place. This is backed up with short vox-pop style chats with staff. Cover footage shows the workplace and facilities. For example, do they go home on time, what benefits do they get, and do they all get on well.

Get ahead of competitors. If you work out the costs of recruitment and and staff retention, these clips can have a massive ROI.

Because we provide a personal, end-to-end video production service (scripting, filming and editing) PLUS strong marketing expertise and advice to get your videos seen by the right people. All at a more affordable price point

Being lean enables Clips That Sell to be fast and flexible. We can be filming on location quickly and have a clip edited that day, also saving you costs.  Moreover, I (Keith) love making marketing videos and I try to make the experience fun. You’ll just be dealing with me, and I’ve made thousands of videos over the last decade plus.

As the name suggests, an “explainer video” explains a product, service, therapy or treatment. It helps potential customers understand quickly how it works, what it does and the benefits. Sometimes the videos starts with the prospective client’s problem before showing your solution.

Even if you don’t need the extra business right now, an explainer video can help attract the right clients. It saves you time having to explain it. And when clients come in, they’re prepared and know what to expect.

Check out our Explainer Videos package here.

Usually we’ll arrange a brief phone or video call to learn more about your organisation and what you’re hoping to achieve.

We’ll discuss things such as:

• The purpose of the videos.
• Who the audience is.
• How and where the videos will be used.
• Potential ideas and approaches.
• Timeframes and budget.

If it sounds like we’re a good fit, we’ll then prepare a proposal outlining recommended video concepts, the production approach and indicative costs.

From there, if you decide to proceed, we’ll move into planning the project. This may include scripting, interview questions, scheduling filming dates and organising locations and logistics.

There is absolutely no obligation. Sometimes a short conversation is enough to point people in the right direction, even if the project isn’t the right fit for us.

Our aim is simply to understand your requirements and help determine the best way video can assist your organisation.

If appropriate, we can often provide ballpark pricing during the initial discussion.