The Project: Product Explainer Videos for Landing Pages
Client: Team Days
Industry: Corporate Events, Team Building, Employee Rewards
The Challenge and Brief
Team Days, a leading provider of corporate team-building experiences, needed powerful videos to introduce each of their activities (or packages), one video per landing page. The challenge was multifaceted:
- Lead Generation: To incentivize inquiries and bookings through a clear and compelling call to action.
- Clarity & Engagement: To translate the intricate concept of each activity into a concise, engaging narrative that resonates with potential clients.
- Differentiation: To position each activity as a distinct and superior team-building solution amidst a competitive market.
- Versatility Showcase: To highlight the adaptability of the experiences, demonstrating both in-person and remote self-hosted options.
Our Solution: Strategic Video Production by Clipsthatsell
Clips That Sell delivered eight dynamic product explainer videos, crafted to address the specific needs of Team Days. The approach centered on:
- Clear Call to Action: Encouraging viewers to explore the Team Days experiences: https://teamdays.com.au/activities
- Captivating Introduction: A fast-paced opening sequence designed to immediately grab attention and showcase the exciting nature of each activity.
- Experiential Visuals: A mix of dynamic footage and engaging graphics illustrating the diverse challenges and activities encompassed within the experiences. Think: outdoor adventures, team problem-solving, and bursts of cultural immersion.
- Presenter-Led Narration: A professional actor/presenter providing clear, concise explanations of each activity concept, its core benefits, and customizable features.
- Versatile Presentation: Showing the in-person and remote self-hosted versions, highlighting the various locations and the overall adaptability.
- Branding Consistency: Maintaining a cohesive brand experience through the strategic use of Team Days' logo, colors, and overall aesthetic.
The Video Production Process:
- Conceptualization: Close collaboration with Team Days to define the video's key messages, target audience, and desired outcomes.
- Scriptwriting: Crafting a compelling script that balanced information with engaging visuals and a clear narrative flow.
- Filming & Editing: We first filmed three different activity events as Broll. The challenge was getting Team Day's corporate clients to agree to be filmed. Then with all Broll in hand, we filmed the presenter in Team Days office, over a whole day, filming about a dozen scripts. The presenter is a professional actor and as you'll see, she delivered them really well, using a teleprompter.
- Voiceover & Music: Incorporating a professional voiceover and upbeat music to enhance the video's overall impact and create a positive emotional connection.
- Final Touches: Adding graphics, animations, and branding elements to polish the video and ensure it aligned with Team Days' brand identity.
The Outcome
Team Days recognized that landing pages with video consistently outperform static pages. By strategically placing these videos on each activity page, they anticipated:
- Improved ROI: Having had one video already showing results on one activity page, they knew it performed much better than those without videos. See https://teamdays.com.au/activities, they will now realize a much higher ROI across all of their experiences, because prospects can better see and understand what they're buying into. Each video makes the team building outcomes much more tangible for the client.
- Enhanced Website Engagement: A boost in time spent on each page, leading to deeper exploration of the experience.
- Elevated Brand Perception: The videos reinforce Team Days' position as a leading provider of innovative and engaging team-building solutions.
Conclusion
Clipsthatsell's video production for Team Days' Activity landing pages showcases the power of video in the corporate events and team-building industry. By creating a visually engaging, informative, and strategically branded video, Team Days has equipped themselves with a valuable tool to drive engagement, generate leads, and ultimately, increase bookings of their activities. The result is a higher ROI across the entire Team Days platform.
If you've got a program or initiative in Melbourne to show and explain, lets discuss some options.
