Ever wondered what makes the difference between the clever adverts you see on TV and most small business Youtube #video clips? It’s as much the strategy as it is the execution, or the quality of the filming and editing.
Take a look at this funny advert and imagine what the thought process was prior:
Here’s a few tips to get an outcome like this on you next production:
1. Constrain yourself – you’ve only got 30 seconds to communicate. This challenge brings out the best.
2. Don’t be safe conservative. Don’t go with the first most obvious way of communicating your message
3. Find a key audience insight “their truth” and leverage it
4. Steal, extrapolate, brainstorm, and push ideas to the extreme.
By way of example, I do like this advert. Based on the insight (3) that some guys actually like to mow the lawn.
Here’s something similar we made recently, very quick and easy:
If you have seen or thought of a creative idea for an advert – why not give your local video producer a call and see what it would take to make it. It may not be as hard as you think.
By Keith Rhodes