It’s a funny thing how in a small video production business, you so quickly go from being a bit quiet to suddenly having heaps of projects all at once. That’s how the May 2023 has been for me. This image shows just some of the projects:
What’s most fun, is the diversity. Livestreaming webinars, making detailed product videos, large conferences, investment attraction videos for Brimbank City Council, presentations, interviews, testimonials. A story about building a new home, a wedding and filming local VAFA football. The variety is a great way to stretch your skills.
A day in the life of a videographer
Some jobs are for bigger companies with strict brand guidelines and high expectations, others we need to keep within a budget and timeframe. They all expect top quality work and getting the basics right is paramount. Good audio, well exposed, stable and focussed footage. Yes there are occasional glitches and the best way of dealing with them is owning up and doing what you can to make good. “Fixing it in post” usually means you blow your time budget for the project.
Thankfully we have access to contract camera people and editors to get through the bump, non-the-less I personally put in the hours. It’s not just the filming and editing. There’s lots of admin, managing projects, planning shoots, corrections to draft videos, and meanwhile marketing goes by the wayside until it quietens down again. And on the cycle goes.
I’m sure it’s much the same for most small businesses. In bigger organisations, it’s easier to smooth the peaks and troughs by handing off work to colleagues or helping them when you can.
How do you handle the peaks and troughs of business?
I do want to finish off with a big thank you to my Melbourne and Sydney clients who have given me the opportunity to work with them recently.
Article by Keith Rhodes, Clips That Sell
