The Brief
The client is a franchisor for a home cleaning franchise. With a clear picture of who this business will appeal to, they wanted to use videos to help sign up more franchisees.
Our Solution
Initially we suggested interviewing franchisees to make testimonial videos, however in order to be precise and concise, the teleprompter came off the shelf for this one. We prepared a script which described the scenes and dialogue. Steve, our talented franchisee, had prepared well and was familiar with the script. Filming outside presented challenges with traffic noise and bright sunlight making the teleprompter hard to see, but as you'll see, we made it work. Filming took about a day with two of us.
The Outcome
At just under two minutes length the video is short enough, yet gets all the key points across that the client wanted to make. It shows the nature of the franchisees operation giving a feel for what it would be like to own and run such a business.
