The Brief
Emma Mackey, founder of legal firm Legal Directions, was updating her website and the digital marketing business doing that work recommended she use videos to bring some life to the site and so visitors can get to know her. They introduced Clips That Sell as the right partner to make four videos, including this business overview video.
Our Solution
We needed to stick to a tight budget and made four videos at the one time, like this one, on different areas of law in which Emma specialises. We kept them clean and simple, based on Emma presenting to camera. She used a teleprompter, having prepared a script prior, which we vetted to make sure it was plain English and for timing. We also filmed some B roll on the day, of Emma at her desk, walking into her building, certificates, as you'll see.
The Outcome
Emma presents well to camera with a calm, thoughtfull and reliable manner. Traits you want in your lawyer. She explains what she does and who she helps. What do you think?
If you've got a program or initiative in Melbourne to show and explain, lets discuss some options.
