Have Prospects Trusting You, Before They Inquire!

thanks to authentic client testimonial videos, made in Melbourne

Video testimonials are sales support, and if used properly, a sales weapon of mass production.

The Sales Bible, Jeffrey Gitomer, 2008, p23

Check out this client testimonial case study.

$1950 + GST

You just ask your client’s permission and introduce us, we’ll organise filming. It includes:

  • Planning call with you
  • Call with your client to organise a time
  • Filming the interview and Broll or cover footage, up to half a day inc travel, anywhere metro Melbourne
  • Your branding for intro/outro/titles/ music
  • Edit to create a story about how you helped the client. The difference it made. Two rounds of review.

You’ll end up with a tightly edited 1 to 2 minute video consisting the best bits of the interview plus cover footage, titles, intro/outro and music.

Book the planning call now to discuss how, what, when, where of making client testimonial videos. No obligation until you say you want to proceed.

Example Client Testimonial Videos

Cleaning franchise promo video (direct to camera rather than an interview this time)
Two clients giving testimonials for an SEO digital marketing agency
Kitchen/ bathroom renovation testimonial, with actor host
Park construction project – benefits to the community

Builds Trust like no other medium

Viewers will see in the video how your product or service has helped someone in their situation, who had their problem or need which is now resolved.

Easy for you and your client

Just ask a loyal client if it’s okay if a videographer comes and interviews them, and we’ll do the rest. You’ll be watching a first draft in less that a week.

Return on Investment

Show the videos to prospects with the same problem and watch them sign up for your service.

Start, with a good idea of what you want to communicate in the video – its purpose, who to target, what single action you want them to take. You can draft your own script or we can do it.  Effort on preproduction – sourcing excellent locations, and your talent being well prepared, makes for a much better final video.

Make sure that on the day of filming, any ‘actors’ or talent are well prepared. Make sure speaking lines are rehearsed. Ensure all props and facilities you are providing are available at the right time.

Once we send through a draft video, provide any amendment requests in one go. Generally avoid changes to the plan mid-project.

Feel free to ask at the start how you can save costs if you need to.  There may be elements of the process you can do which save time and your money.

Depending on the complexity and number of videos, most projects are completed in about a month, including planning, filming, editing. There may be a few days going back and forth on pre-production or scripting, filming may take half a day or a day. We’ll usually have a first draft video back to you within a week of filming. Subsequent rounds of changes will be made in a couple of days of your feedback.

If we’re making multiple videos we will write shot lists and batch like scenes/ locations together and film them at the same time to keep costs down.

We do need to be mindful of people’s privacy. It’s a natural curtessy that we have permission to display people. Here’s some options:

  • Put signs up at events and make an announcement at the start, giving folk an option to move to a spot where we know not to film.
  • Get signed consent forms, we can help provide these
  • Use staff, actors or friends to simulate customers or other participants
  • Even when using staff, we’ll often recommend getting a signed consent, in case they leave soon after filming.

It’s generally considered acceptable if you’re in a public place and there are other people around but not featuring.

If you recognise videos can help attract the right clients and save time in other ways, make an estimate of the improved business revenue or time saved and you’ll see the return on investment from making videos.

You can make the videos yourself. But again, estimate the time you’ll take in planning, filming, editing, and re-editing. And then, will they look good? At Clips That Sell we have the professional cine cameras, lights, mics, tripods, gimbals, editing software and skills to save you the hassle. We have lots of experience directing and advising.

We plan the video production to be as efficient as possible whilst also achieving the desired outcome. For example minimising filming locations, scheduling and grouping like scenes.

For some types of video, you may not need to appear in front of the camera at all. We sometimes use voice over or actors or other people involved in the business.

Second, you may only need to appear for a few seconds or say a very few words. With our coaching, short takes are easier.

Third, we know how to help you relax, enjoy and to be a little more animated and to give your best performance. We can use a teleprompter to save remembering lines, and we’ll coach you on how to still look natural. Some practice beforehand does help.

It true that most of us don’t like seeing or hearing ourselves in videos. Yet every day everyone around us sees and hears us. Video as a medium is here to stay and is probably worth getting used to if you’re in business.

The best evidence is to view the videos and read the testimonials on the Examples page.

For filming we mainly use Sony cinema line cameras like the A7siii, FX30 and Z190. We bring all necessary lighting, tripods, gimbal, drone and high quality sound recording equipment – lapel radio mics and shotgun mics.  We can also create complex animations and animated graphics.

We have experience scripting, filming and editing a broad range of commercial and not-for-profit projects.  Some examples include:

  • Project case study interviews for Hume City Council, similarly for Federation University programs
  • Editing for the payment platform, Stripe
  • Client testimonial videos for a kitchen / bathroom install business
  • Demonstration videos for Daytek – manufacturer of clotheslines
  • Investment attraction videos for Brimbank City Council and separately, Hume City Council
  • Videos for Western Water explaining how they deliver water, sewer and recycled water.
  • 7 investment attraction videos for Wyndham City Council
  • Four township videos for Mitchell Shire Council to attract residents.
  • Eight product videos for Sitro Group, owners of the Gasmate brand among others
  • A series of eight short cooking shows for WeCook4U.
  • Short video blog style interviews to camera for Search Engine Optimisation company ROI
  • A number of advertising ‘explainer videos’ for a new company, Pickawall, which makes customised removable wall paper
  • A series of six documentary style interviews with leading environmental sustainability experts and permaculturalists
  • Filming speaking engagements to large audiences by professional public speakers (AP Marketing and Kovess International).
  • Filming testimonial videos for a pharmacy purchasing group under a tight filming schedule.
  • Many others such as recruitment videos, clips for local clubs, a solar power installer, a cerebral palsy service provider, metal art work, skylights, pizza ovens, furniture, Fitness coach.
  • We also often team up with other video production, photography and events companies across Australia.

We understand how best to communicate complex information about products and services.  We have qualifications and experience in marketing, project management, film and documentary production.

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Our video production process

LEARN ABOUT HOW WE’LL PRODUCE YOUR VIDEOS

A great outcome for your video and lead generation requires the right process.  Find out more about the Clips That Sell video production process involving collaboration with you on planning, filming, editing and review.

Read more

The video you want

The format of videos we produce

There’s a number of typical styles or ways of making videos.  Interviews, talking direct to camera, voice under, or demonstrations.  We also love to do things differently – creative ideas that that are a bit unexpected.  Learn more about producing the format of video you need.

Videos to suit Your placement

EDITING VIDEOS TO SUIT WHERE IT IS VIEWED

The style and editing of your video may need may vary depending upon where you want to show it – website, social media, reception, presentation etc…  Read about how placement might impact your video production.

Read more

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