PROJECT CASE STUDY VIDEOS

• Describe the purpose of the video
• Who’s the audience, describe him or her as if it’s a single person, an ‘avatar’
• How and when will they watch the clip
• What is his or her problem that your product/service will address
• What’s the main take away message
• key benefits to mention (no more than three)
• What will viewers think and feel after watching
• Where will it be filmed (locations)
• Where will you display the final video clip (Youtube?  Exhibition stand? website product page?)
•  Timeframe

Or simply use this form. We can give you a ring and write the script.

The best evidence is to view the videos and read the testimonials on the Examples page.

For filming we mainly use Sony cinema line cameras like the A7siii, FX30 and Z190. We bring all necessary lighting, tripods, gimbal, drone and high quality sound recording equipment – lapel radio mics and shotgun mics.  We can also create complex animations and animated graphics.

We have experience scripting, filming and editing a broad range of commercial and not-for-profit projects.  Some examples include:

• Project case study interviews for Hume City Council, similarly for Federation University programs
• Editing for the payment platform, Stripe
• Client testimonial videos for a kitchen / bathroom install business
• Demonstration videos for Daytek – manufacturer of clotheslines
• Investment attraction videos for Brimbank City Council and separately, Hume City Council
• Videos for Western Water explaining how they deliver water, sewer and recycled water.
• 7 investment attraction videos for Wyndham City Council
• Four township videos for Mitchell Shire Council to attract residents.
• Eight product videos for Sitro Group, owners of the Gasmate brand among others
• A series of eight short cooking shows for WeCook4U.
• Short video blog style interviews to camera for Search Engine Optimisation company ROI
• A number of advertising ‘explainer videos’ for a new company, Pickawall, which makes customised removable wall paper
• A series of six documentary style interviews with leading environmental sustainability experts and permaculturalists
• Filming speaking engagements to large audiences by professional public speakers (AP Marketing and Kovess International).
• Filming testimonial videos for a pharmacy purchasing group under a tight filming schedule.
• Many others such as recruitment videos, clips for local clubs, a solar power installer, a cerebral palsy service provider, metal art work, skylights, pizza ovens, furniture, Fitness coach.
• We also often team up with other video production, photography and events companies across Australia.

We understand how best to communicate complex information about products and services.  We have qualifications and experience in marketing, project management, film and documentary production.

Because we provide a personal, end-to-end video production service (scripting, filming and editing) PLUS strong marketing expertise and advice to get your videos seen by the right people. All at a more affordable price point

Being lean enables Clips That Sell to be fast and flexible. We can be filming on location quickly and have a clip edited that day, also saving you costs.  Moreover, I (Keith) love making marketing videos and I try to make the experience fun. You’ll just be dealing with me, and I’ve made thousands of videos over the last decade plus.

Start, with a good idea of what you want to communicate in the video – its purpose, who to target, what single action you want them to take. You can draft your own script or we can do it.  Effort on preproduction – sourcing excellent locations, and your talent being well prepared, makes for a much better final video.

Make sure that on the day of filming, any ‘actors’ or talent are well prepared. Make sure speaking lines are rehearsed. Ensure all props and facilities you are providing are available at the right time.

Once we send through a draft video, provide any amendment requests in one go. Generally avoid changes to the plan mid-project.

Feel free to ask at the start how you can save costs if you need to.  There may be elements of the process you can do which save time and your money.

Depending on the complexity and number of videos, most projects are completed in about a month, including planning, filming, editing. There may be a few days going back and forth on pre-production or scripting, filming may take half a day or a day. We’ll usually have a first draft video back to you within a week of filming. Subsequent rounds of changes will be made in a couple of days of your feedback.

If we’re making multiple videos we will write shot lists and batch like scenes/ locations together and film them at the same time to keep costs down.

We do need to be mindful of people’s privacy. It’s a natural curtessy that we have permission to display people. Here’s some options:

• Put signs up at events and make an announcement at the start, giving folk an option to move to a spot where we know not to film.
• Get signed consent forms, we can help provide these
• Use staff, actors or friends to simulate customers or other participants
• Even when using staff, we’ll often recommend getting a signed consent, in case they leave soon after filming.

It’s generally considered acceptable if you’re in a public place and there are other people around but not featuring.

You’ll see price ranges for each of our most common packages, on the relevant package landing page.

A lot goes into making a video properly. Planning, scripts, organising the logistics, locations, setup and filming time, gear, people, editing and so on. Generally speaking a basic video starts at around the $1000 mark. We will also just do filming or editing separately on a half day basis if that suits you better.

You can estimate if the cost of making videos is worthwhile as follows:

1. Estimate the likely extra revenue which could be earned from the promotion campaign
2. Estimate the costs saved by you not having to spend time and buy gear doing it. Plus the final outcome (videos) will be better using a professional who does it all the time.

Contact us for a no obligation quote.

If you make an inquiry with us, be it an email, phone call, text message; we’ll get back to you in a matter of hours, maybe a day at most, to talk through what you’re seeking to achieve. We’ll discuss ways best to make the video to acheive those goals and meet a budget expectation if you have one. It really is easier with a two way conversation.

After that call or meeting, we’ll send a proposal or quote. It will have a link to How We Like to Work (or Terms and Conditions)

Once you accept that quote or proposal by email, the ball starts rolling. We’ll liaise with you to start planning, scripting, organising, filming and editing. Most videos take somewhere between a week and a month to finish.

I’m not satisfied until you are.  If  the final video isn’t something to be proud of to promote your business, we will work something else out, such as re-shoot footage or change the script.