Videos in 2019 can be more personal, directed at market sub-segments, or even to individuals. Viewers want to see you’re authentic and don’t need the special effects. Most of all, video should be an integral part of your marketing strategy, with different content for different stages of your client’s journey.
This video whilst a few years old now, does explain well how video can give you an competitive edge. Video is more engaging, attracts more interest and is remembered better than a basic website with text and images.
By Keith Rhodes