Its that time of year when not much happens for many of us. With some clear air (business wise). it's a great time to get your creative juices flowing and
The Challenge As businesses, we need to build trust with clients throughout the process, not just prior to making the sale. We need to let new clients know what to expect
As video content becomes more pervasive online, businesses and their video producers need to be more creative in order to stand out. That doesn't always mean the video itself has to be exceptionally creative, it might just be that it has a different purpose, message, or method of delivery.
Recently a client wanted a bunch of client testimonial videos, but didn't have the budget for me to go visit and film them all. So instead, they filmed with their Iphone, and I edited, added the intro, outro, nameplate and music. This is how they ended up:
Your retailer clients are asking for them, competitors are making them. It seems the pressure is on wholesalers to provide product videos, along with all the other marketing collateral even for items you really wouldn't think need explaining.