Blog

How a rural council attracts new residents to a town, using web videos

Mitchell Shire used Clips That Sell to make four township videos. This blog explains the process – how the videos were produced.

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How to be more Persuasive in your Promotional Videos

Six scientifically proven persuasion techniques, plus add enthusiasm.

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Animation Versus Camera footage – Which is Best?

Clients sometimes ask whether we should make an animated video or cartoon, for film for real. I want to compare animated videos versus filming with a camera. Let’s start with a couple of examples. In the animation or motion graphics corner, here’s something we made during the Covid lockdown.

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“Straight to Camera Talking Head” versus “Documentary Style Interview”

Which is the best way for people to preset to camera? “Talking Head” looking directly into the lens or documentary interview style looking to the side?

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Ways to distribute your new video

Uploading your new video doesn’t get it in front of eyeballs. Here’s some easy tips to socialise it. Getting it “out there”.

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Three methods of persuasion from 2363 years ago – relevant to video production today

Find out how to combine different methods of debate, or arguement, to present your case. From Aristotle to today, find out about ethos, pathos and logos. Show a video example.

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Filming an audience and presentation

Why use video for your business?

Benefits of using internet videos promote a business, product or service.

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How to write a sales video script

Where to start, writing your sales video script. Picture your audience and where they’re at.

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What it takes create a great promotional video

A well made and creative marketing video, versus one not so well made. Analyses the difference.

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Starting a new blog about Video Marketing

Blog about video marketing and persuasive communication

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