Blog

Thinking of business goals

Making videos to achieve business plan goals

The strategy behind your communications – including videos

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CTS Filming model on Green screen

How to present well on camera

Tips on how to present to a video camera. Nothing beats practice.

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How to measure the payback period for video production

Explains how to calculate and think about wether making a video is worth the extra investment. How long will it take to payback.

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Marketing Videos for Management Consultants

Blog article about the management consultant’s in Melbourne and how well the industry is using web videos to market themselves

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How long should my video be?

What is the best length of video for content video marketing, corporate videos and web videos.

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The Wiggles make a video to support a crowd funding campaign

Videos to support Crowd Funding

A video to help crowd source funds for cancer research, and a testimonial video for a business coach. Both help increase sales.

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How to Improve Video Production Value

Video camera moves and techniques to improve production values. Such as slides, color and luma correction, rack focus

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Deconstructing two strategically clever videos

Dollar Shave club and Dove. Great clips. But what can the rest of us learn from them?

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Improve how you explain and matching buyer knowledge

Do your potential clients need better explanations of what you do and why? This blog article shows why we don’t explain things well and how to improve.

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How a rural council attracts new residents to a town, using web videos

Mitchell Shire used Clips That Sell to make four township videos. This blog explains the process – how the videos were produced.

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